Our story
Made in small batches,
read on the front.Since 2020 we've made skin care the plain way: short ingredient lists, actives and their strength on the front, and small batches you can date.
2020
our first cream, made in a kitchen lab
6
brands on our shelf, ours included
0
added fragrance in our own line
4.8
from our verified reviews
Since 2020
From one cream to six brands.
We started with one water cream and now stock five partner brands we would use ourselves.
2020
One water cream
Made in a rented kitchen lab, sold to friends first.
2021
Our own lab
A small lab, a stability cabinet and our first formulator.
2022
Partner brands
Aster Lab and Fenna join the shelf, chosen by the same rules.
2024
The skin quiz
Five questions that match a routine and two samples.
2026
Six brands
Pallas, Selva and Tideform, and a new texture every month.
How we make it
Three things we never skip.
The parts you can't see in a photo, and the reason every bottle says what is in it.
Actives on the front
Every formula lists its actives and their strength where you can see them.
Fragrance free
No added fragrance in our own line, ever, and labelled clearly in our partners'.
Small batches
Made in runs of a few hundred and dated, so nothing sits on a shelf for a year.
The people
Four formulators, one small lab.
Chemists and testers who use everything they make. Write to us and one of them will answer.
Elena Hartley
Founder & Formulator
Noah Bishop
Chemist
Ava Ellery
Testing Lead
Leo Grafton
Packing & Care
“Skin care should be plain enough to read on the bottle, and good enough that you finish it.”
Not sure where to start?
Five questions, two minutes.Tell us how your skin behaves and we'll match a morning and an evening routine from all six brands, with two samples to try first.
